doublespacebetav0.1.0
brand

DoubleSpace Brand

Guidelines for using the DoubleSpace name, logo, and visual identity.

The Name

The name is a direct homage to Microsoft DoubleSpace (later DriveSpace), the disk compression utility shipped with MS-DOS 6.0 in 1993. DoubleSpace promised to double your hard drive capacity by compressing files transparently — you'd run it once, watch the progress bar crawl, and suddenly your 200 MB drive had 400 MB of usable space.

Our DoubleSpace does the same thing for the cloud era: it takes the storage you already own and makes it available everywhere. Instead of compressing bytes on a single disk, we sync them across every device you have. Same spirit — more space, less friction — three decades later.

Microsoft DoubleSpace Setup
+--------------------------------------------------+ | Microsoft MS-DOS 6.22 DoubleSpace | | (C) Copyright Microsoft Corp 1991-1994 | +--------------------------------------------------+
DoubleSpace compresses the files on your hard disk so that they take up less space, giving you more disk space to work with.
Drive C: has 204,800 KB total disk space. DoubleSpace can approximately double this.
>>> Click to compress drive C: <<<
C:\DOSReady

Logo

The DoubleSpace mark represents an upload arrow passing through two horizontal planes — symbolizing files moving through the sync layer between your devices. The two lines reference the "double space" concept: two surfaces connected.

on dark
on light
accent

Wordmark

doublespace
doublespace

The wordmark is always set in JetBrains Mono at weight 600, all lowercase, with 0.05em letter spacing. The logo mark sits to the left at the same height as the text cap height.

Colors

Background
#0a0e17
Surface
#111827
Accent
#38bdf8
Green
#34d399
Text
#e2e8f0
Border
#1e293b
Elevated
#1a2234
Amber
#fbbf24
Red
#f87171
Muted
#64748b

Typography

JetBrains Mono — all weights
The quick brown foxThe quick brown fox jumps over the lazy dogThe quick brown fox jumps over the lazy dog0123456789 !@#$%^&*()

DoubleSpace uses JetBrains Mono exclusively — for headings, body text, UI elements, and code. This reinforces the developer-first, terminal-native identity. No sans-serif fallbacks in the product UI.

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Usage Guidelines

✓ Do
Use the logo mark next to "doublespace" in lowercase. Maintain clear space of at least 1x the logo width around it. Use on solid backgrounds (dark or light).
✗ Don't
Don't rotate, stretch, or skew the logo. Don't add effects (drop shadow, gradient, outline). Don't use "DoubleSpace" in CamelCase in product UI — always lowercase "doublespace". Don't place on busy or patterned backgrounds.
Naming conventions
Product name: doublespace (lowercase in UI, "DoubleSpace" in prose/titles)
CLI: dblspc
Company: Flarefound
Domain: doublespace.io
Tagline: "Your files. Every device. Always in sync."